About
Pernille Baumann, MCC
Executive Thinking Partner & Transformational Leadership Coach
I bring more than 28 years of leadership experience from one of the most demanding and dynamic industries in the world, hospitality, combined with over a decade of coaching experience, including six years as a full-time executive coach.
My leadership background spans senior roles in global, fast-paced, people-intensive environments where performance, culture, emotional intelligence and decision-making intersect every day, often under pressure and public scrutiny.
I work with experienced leaders who operate in environments shaped by complexity, ambiguity and high stakes decision making.
With more than two decades of leadership experience and extensive work as an executive coach, I understand the realities senior leaders face. At this level, challenges are rarely technical. They are systemic, political and human.
My work focuses on helping leaders make sense of complexity, regain clarity and act with intention in environments where simple answers do not exist.
I am the co creator of the CAR Method, which integrates clarity, agility and results into a coherent way of working with leadership complexity. This approach reflects how leadership actually functions under pressure, rather than how it is described in theory.
I work quietly, confidentially and with respect for the responsibility my clients carry.
As a Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide, I bring depth, rigour and presence to every conversation.
The CAR Leadership Diagnostic
The CAR Leadership Diagnostic is a focused engagement for experienced leaders who need clarity and direction in complex organisational realities.
It is not a programme and it is not therapy. It is a structured diagnostic designed to support sense making and decision clarity at senior level.
How it works
Using the CAR Method, we explore clarity, agility and results in relation to the leader’s real context.
The work identifies where complexity is interfering with effective leadership and where agency can be restored.
Outcomes
Leaders leave with a clearer understanding of their situation, sharper priorities, grounded decision criteria and a renewed sense of agency.
The diagnostic may stand alone or form the entry point to deeper executive work.
My Philosophy
Leadership is an inner journey with external consequences.
When leaders elevate their consciousness, everything around them changes; culture, relationships, performance and results.
I help leaders shift at the deepest level so they can lead with clarity, courage and integrity.
My Approach
My work creates a space where leaders can:
think beyond immediate pressures
expand awareness and perspective
see blind spots and patterns with honesty and curiosity
make more grounded decisions
strengthen identity, presence and influence
This is not surface-level coaching.
It is deep, reflective, high-impact work designed for leaders who want to grow from the inside out.
What Clients Say
“Pernille's ability to hold space for complex thinking is exceptional. I leave every conversation with clarity I didn’t know I needed.”
— Global Director of Marketing, Energy
“I trust Pernille completely. She challenges my assumptions in a way that expands my leadership.”
— RVP and GM, Hospitality